A senior RevOps bench, without the headcount.
We've run RevOps inside public companies, PE-owned software firms and Series A startups. We dive in, find what's actually holding revenue back, fix it with your team, and build it so we don't have to stay.
// Proof
Growth-stage
Getting out of founder-led selling. Repeatable pipeline, clean handoffs and a forecast that holds up.
Scaled & PE-backed
Pricing, renewals, territory, comp and forecast. The levers that move retention and margin, not just the CRM.
Private equity firms
GTM diligence before the close, and an operator across the portfolio after it.
The same pattern shows up everywhere: pipeline coverage that doesn't survive scrutiny, a forecast that drifts a little further each quarter, and attribution debates eating hours that belong to close plans. It's rarely a talent problem. It's a bandwidth and ownership problem.
// How We Work
We start with a Baseline. Read-only tools run inside your environment and map the org from your own records: retention, pipeline, win rate, repeatability, marketing. No new permissions, no changes to your data.
Revenue is a pretty simple equation. We find the fewest levers that move it the most, usually an incentive, an ownership gap or a pricing structure, rarely a tool.
We fix it alongside your team. Most of the work lives outside the CRM: pricing and product books, distribution, territory, quota and comp. When a specialist is needed (marketing, Apex architecture), we bring one in.
Your team owns what we build, can extend it and can defend it in a board meeting long after we're gone.
// Private Equity
Best fit: $50–150M revenue, recurring revenue, mid-market and SMB with some enterprise.
Start with a Baseline →// Selected Work
How a Series A cybersecurity company discovered that its go-to-market wasn't broken — it was structurally impossible to scale — and what it took to rebuild from the ground up in a single quarter.
Renewal and upsell quotes for $700M ARR, built with RPA before AI and MCP existed, after the CRM vendor, a Big Four firm and internal IT all said it couldn't be done.
How rewriting the incentive structure turned a $5M end-of-quarter forecast variance into $167K — calculated 90 days before the quarter closed.
Retention back to its 85% target within a year, through automation, process and restructure.
// The Kita Perspective
Buying a new CRM doesn't fix a broken incentive structure, any more than buying a call-recording tool makes every Sales Manager a world-class Sales Coach. It just makes the dysfunction show up faster, in higher resolution.
Every stack we've audited has a layer of Zaps, formulas, and one-off scripts holding critical routing together. It wasn't built lazily — it was built fast, under pressure, by people solving real problems in real time. The cost shows up later.
Marketing owns MQLs. Sales owns close rate. Finance owns cash. Everyone we've met wants end-to-end ownership — but the org chart, the comp plans, and the tooling all push the other direction. Fixing this is structural, not motivational.
Adding reps to fix a conversion problem is the most expensive way to learn the funnel is the bottleneck. We've seen it work exactly zero times. Tighten the mesh, then add the volume.
// Behind Kita
15 years running RevOps and GTM. Kita has been doing this work since 2021, out of Houston.
// FAQ
A senior RevOps bench on a fractional basis: RevOps leadership plus hands-on operators and specialists, without adding headcount. You get the function without building it in-house.
Growth-stage and PE-backed companies from roughly $5M to $150M in revenue, and PE firms evaluating or operating them.
Read-only access to start. The Baseline maps your org from your own records without changing anything.
It depends on what the Baseline finds. Some fixes take a quarter; ongoing leadership runs month to month.
No. We work with your existing team and add specialists only where needed.
If the gap between what needs to happen and what your team has time to build keeps widening, that's the conversation we want to have. Fifteen minutes. No deck.
Start with a Baseline →